A client sent me the tagline for her business "Friendly farmers, Caring consumers" and asked "any thoughts on our slogan?"
"Here's a few examples of powerful slogans.
• Nike: Just do it
• Obama: Yes we can
• Imax: Think big
• Volwswagen: Think small
• Google: Don't be evil
• McDonalds: I'm lovin' it
• Visa: It's everywhere you want to be
• James Tripp: Make your life your craft
• Noam Kostucki: Unfold Masterpieces
> How are they different than yours?
> What is your powerful slogan?"