I left Costa Rica with the experiences of an entire year in my mind and heart. But I felt there was no time to stop and think back. I had a race against myself to win. As I said previously, this was my first job and other than what I had done for studies I hadn’t worked a day in my life. I needed to create an environment to help me move further into the scene of response ability.



So I pitched Noam my idea: I would sign an agreement with my parents that by the 1st of April they would stop supporting me financially and I would be on my own.

Noam thought this was a great idea and I went ahead with it. Before this decision, I already understood that I did not have a ‘need’ motivation like most people. I only had ‘wants’. Making that decision was an act of stepping outside my comfort. It created a lot of pressure. Pressure which I never had. It was also very refreshing, to willingly do this.

With this came the launch of the first truly significant project I oversaw: The Invitation.

The Invitation was a 10 day self-coaching program meant to face participants with the prospect of creating their own Masterpiece. Over the course of 10 days you would look at everything from who you were, what you wanted to create, what you feared most and your plan to accomplish it.

I had put soul in it and now I sent it to all the people I knew who I thought would benefit from it. I was sweating before doing it, I had very rarely, put myself on the line for something.

I had responses ranging from:



‘Stop inviting me to strange cults.’

In the end, 8 out of 40 finished the course. And those 8 people were deeply grateful and happy to have taken the course. I even witnessed my father changing and becoming happier during the program.

If people committed, coaching worked. Not only did coaching work, but coaching without Noam worked. This meant that Noam’s dream for the Art of a Magical Life could become real: To create a massive, global impact on people.

This takes me back to an event in Costa Rica, where Noam took me on a hill overlooking the sea and the sunrise.

‘A lot of people have a very negative relationship with money, as if it was something evil. The way I see it, every organization is an entity, like a human being; and like a human being, it needs to eat. Money is what an organization eats. Money is energy.’

On our walk home he spoke to me about impact.

‘If we help one client produce a masterpiece, let’s say, the CEO of a tourism company create a brilliant marketing campaign for adventures in Costa Rica, how many people do we impact?’

‘Obviously the people in the company. Definitely the people who go on those adventures.’

‘What about the Costa Rican people? Won’t they be enriched by the mass of people coming in?’

‘Yeah, that’s true.’

‘So how many people is that?’

‘One in direct impact, and millions in indirect impact…’



The conversation left me deeply in my own thoughts. It did not strike me that one person in Costa Rica, living a fairly modest apartment, could actually influence the world this much through his daily actions.

Afterwards, every time I researched someone as a potential client, I thought: ‘If we could help this person achieve his goal, then the face of the internet could be changed…’

Although not as successful as I would’ve wanted it, The Invitation was my first experience of seeing this impact first hand.



1.       A few things to understand about Noam and his upbringing. I always wondered about how he can be so active. I now believe that beyond drive and his motivations, his will is largely a matter of upbringing/programming. As a child, he never received a weekly allowance, or anything for that matter. He had to work for everything. On his 14th birthday, his father asked him:

‘Would you like a video game or a job as a present?’ You couldn’t get jobs in Belgium at 14 at the time, but his father could pull some strings. Noam thought:

‘If I get a job, I can buy more games!’ so he chose that.


He was also allowed to make his own mistakes. His father would tell him ‘If you cut the bread like that, you’ll get cut, do it –this- way.’ Noam continued in his own style and got cut. His father let him bleed, let him feel the consequences, then helped him apply a bandage. He started cutting the bread differently afterwards.


Looking back, I understand that this was a key difference between us. I had received almost everything for free. I never learned the value of working for something. While I understood this intellectually, it took a lot longer for me to truly realize how important this was.


2.       Take time to digest knowledge. You will likely learn a lot while you are here. One of my biggest mistakes was to act as if just because I heard that knowledge, it now automatically benefited me. ACT on knowledge, implement it in your life, talk about it, discuss it, follow up interesting ideas and leads. It is your action based on that knowledge that gives it any meaning whatsoever! Otherwise it remains empty words.


3.       People will say a lot of very different things. This world is full of opinions. After doing The Invitation I realize that people have their own views. And each one may be more valid or less. Don’t believe them. Not for praise, not for blame. Listen to what they say, make an effort to understand why if you have the time, but ultimately, believe in the science of your experience. Many will shun coaching and it will not work for them, but that is because only the willing can benefit from this.