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Re-inventing Pakistan


MAKING PAKISTAN A FAVORITE DESTINATION FOR TOURISM AND BUSINESS

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Re-inventing Pakistan


MAKING PAKISTAN A FAVORITE DESTINATION FOR TOURISM AND BUSINESS

 

PAKISTAN AS A BRAND - MY MISSION

I was invited by the Pakistani government to speak about social media and country branding at a conference for Pakistan's leading entrepreneurs. One of my good Pakistani friend who's a successful entrepreneur told me that when he travels in the USA and Europe, the pattern is always the same: when he says he's Pakistani, after the customary "bomb joke", people are surprised that his English is so good. The Country Brand Index of 2014-2015 ranks Pakistan as 73 out of 75 countries.

The current perception of Pakistan around the world is pretty much as low as it gets. JK Rowling said "Rock bottom became the solid foundation on which I rebuilt my life". In my research about Pakistan, and through conversations with Pakistan's movers and shakers, I got inspired. I learned that my perception of Pakistan is very far from the reality, and I want to be part of improving Pakistan's brand around the world.

I am looking for 6 inspiring Pakistani leaders who want to make Pakistan one of the world's favorite destinations for tourism and business. These 6 leaders will spend a year focusing 20h of their week on how they can re-invent Pakistan in the perception of the world. With my help, they will focus their attention on what is possible, what is real, and how to re-invent themselves so that they can re-invent Pakistan.

 
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LEADING BEYOND AUTHORITY


LEARN TO LEAD BEYOND AUTHORITY

LEADING BEYOND AUTHORITY


LEARN TO LEAD BEYOND AUTHORITY

If you learned to build powerful brands while connecting with inspiring Pakistani leaders,
what positive changes could be achieved for both your business and the country as a whole?

 

If Pakistan became one of the world's 10 favorite countries to travel to
or do business with, what difference would it make?

 

If you couldn't fail, what would you do to improve Pakistan as a global brand?

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Program


RE-INVENT YOURSELF

RE-INVENT PAKISTAN

Program


RE-INVENT YOURSELF

RE-INVENT PAKISTAN

 

ONE YEAR TO ELEVATE PAKISTAN TO A SUCCESSFUL BRAND

With the combined reach and ressourcefulness of each of the 6 influencers who will take part in this program,you can make Pakistan a preferred destination for tourism and business. By focusing your attention for a one to create ripple effects that will change the course of history for Pakistan. All Pakistanis will benefit from the country becoming a place people from all over the world want to visit and do business with. From a very pragmatic perspective, this will create an amazing return an investment for any business ventures you currently run or that you want to start. It will also put you at the forefront of the renewal of Pakistan in the eyes of the world.

INTENSIVE ONE YEAR PROGRAM

• The program will start with a 5 days retreat in Pakistan - during this retreat, the 6 influencers will create a common goal, build a vision for Pakistan and set in motion the wheels of change

• Over the course of the next 12 months, the 6 influencers will join a 3h weekly online call during which will be discussed progress, struggles, challenges, opportunities, ideas, hopes and fears. I will facilitate the conversation, coach each influencers to think differently so that they can have wider impact. These calls will take place the first 3 weeks of the month.

• Once a week, each influencer will fill in a self reflection questionnaire to review their week before each call. These self reflection will help each influencer in their own thinking, and be used to track results. By combining the self reflection of each individual, we will see more clearly the impact of Pakistan. The self reflection will require a mininum of 1h per week. 

• Every week, each influencer will write a blog or record a video / podcast to share their thinking and create a powerful message for Pakistanis and foreigners. These weekly articles / videos / podcasts will create educational and inspirational content, with the purpose to empower Pakistanis and foreigners to take actions towards changing the perception of Pakistan worldwide. At the end of the program, the articles and videos may be combined into a book or documentary to share more widely the story of the 6 influencers who lead Pakistan to become a favorite destination for tourism and business.

EXPERTISE I WILL SHARE / INSIGHTS THAT WILL BE COVERED 

1. How to create powerful brands

2. How to be a world class speaker

3. How to lead beyond authority

4. How to inspire local, national and global actions

5. How to communicate with influence

6. How to be more resourceful 

7. How to break down cultural barriers

8. How to be a more inspiring leader

9. How to love more and inspire others to love

10. How to serve and add more value to Pakistan

11. How to connect with other leaders to make Pakistan a favorite destination for tourism and business

COMMITMENT FOR THIS PROGRAM

• $5,500 (equivalent to $458 / month)

 

 
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Application


ARE YOU READY TO SHAPE THE FUTURE OF PAKISTAN?

Application


ARE YOU READY TO SHAPE THE FUTURE OF PAKISTAN?

 

SIX INSPIRING PAKISTANI LEADERS

I am looking for six people who love to learn, unlearn and relearn. If you are the kind of person who loves to challenge yourself and try new ideas, this program may be for you.

The application process for this program goes as follows:

1. Fill in the short questionnaire below. Do not be scared by the questions,
we will also invite for interviews people who have low reach if you have high potential.

2. Every applicant will receive a reply. Some will be invited for an interview.

3. After the interview, six candidates will be offered a place on the program.

Name *
Name
Short bio about your personal and professional life. Include expertise and experience you can bring to the rest of the group.
What is your social media presence? What contact do you have with influencers within Pakistan and/or outside? How many people can you mobilize for actions (employees, volunteers, others)?
Any questions you have about the program
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