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Re-inventing Pakistan


MAKING PAKISTAN A FAVORITE DESTINATION FOR TOURISM AND BUSINESS

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Re-inventing Pakistan


MAKING PAKISTAN A FAVORITE DESTINATION FOR TOURISM AND BUSINESS

 

PAKISTAN AS A BRAND - MY MISSION

I was invited by the Pakistani government to speak about social media and country branding at a conference for Pakistan's leading entrepreneurs. One of my good Pakistani friend who's a successful entrepreneur told me that when he travels in the USA and Europe, the pattern is always the same: when he says he's Pakistani, after the customary "bomb joke", people are surprised that his English is so good. The Country Brand Index of 2014-2015 ranks Pakistan as 73 out of 75 countries.

The current perception of Pakistan around the world is pretty much as low as it gets. JK Rowling said "Rock bottom became the solid foundation on which I rebuilt my life". In my research about Pakistan, and through conversations with Pakistan's movers and shakers, I got inspired. I learned that my perception of Pakistan is very far from the reality, and I want to be part of improving Pakistan's brand around the world.

I am looking for 6 inspiring Pakistani leaders who want to make Pakistan one of the world's favorite destinations for tourism and business. These 6 leaders will spend a year focusing 20h of their week on how they can re-invent Pakistan in the perception of the world. With my help, they will focus their attention on what is possible, what is real, and how to re-invent themselves so that they can re-invent Pakistan.

 
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LEADING BEYOND AUTHORITY


LEARN TO LEAD BEYOND AUTHORITY

LEADING BEYOND AUTHORITY


LEARN TO LEAD BEYOND AUTHORITY

If you learned to build powerful brands while connecting with inspiring Pakistani leaders,
what positive changes could be achieved for both your business and the country as a whole?

 

If Pakistan became one of the world's 10 favorite countries to travel to
or do business with, what difference would it make?

 

If you couldn't fail, what would you do to improve Pakistan as a global brand?

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Program


RE-INVENT YOURSELF

RE-INVENT PAKISTAN

Program


RE-INVENT YOURSELF

RE-INVENT PAKISTAN

 

5,916 HOURS TO ELEVATE PAKISTAN TO A SUCCESSFUL BRAND

Malcolm Gladwell says it takes 10,000 hours to create a masterpiece in any field, whether be arts, sports or business. As a mastermind of 6 inspiring Pakistani leaders will you collectively focus 5,916 hours towards creating a successful brand for Pakistan. I believe that with the combined reach, influence and resourcefulness of six inspiring Pakistani leaders, you can amplify these hours of focused attention to make Pakistan a preferred destination for tourism and business.

TOPICS COVERED - AREAS TO MASTER

1. How to create powerful brands

2. How to be a world class speaker

3. How to lead beyond authority

4. How to inspire local, national and global actions

5. How to communicate with influence

6. How to be more resourceful 

7. How to break down cultural barriers

8. How to be a more inspiring leader

9. How to love more and inspire others to love

10. How to serve and add more value to Pakistan

11. How to connect with other leaders to make Pakistan a favorite destination for tourism and business

INTENSIVE ONE YEAR PROGRAM - 986h of focused attention

• 3h a week of mastermind and group coaching (first 3 weeks of each month) x 12 months = 108h

• 2 x 1h a week of peer coaching x 50 weeks = 100h

• 5 days retreat in Costa Rica x 10h a day = 50h

• 1h a day of reading x 5 days x 52 weeks = 260h

• 1h a day of self reflection x 7 days x 52 weeks = 364h

• 2h a week of blog writing x 52 weeks = 104h

 

COMMITMENT FOR THIS PROGRAM

• $5,500 (equivalent to $458 / month)

 

 
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Application


ARE YOU READY TO SHAPE THE FUTURE OF PAKISTAN?

Application


ARE YOU READY TO SHAPE THE FUTURE OF PAKISTAN?

 

SIX INSPIRING PAKISTANI LEADERS

I am looking for six people who love to learn, unlearn and relearn. If you are the kind of person who loves to challenge yourself and try new ideas, this program may be for you.

The application process for this program goes as follows:

1. Fill in the short questionnaire below. Do not be scared by the questions,
we will also invite for interviews people who have low reach if you have high potential.

2. Every applicant will receive a reply. Some will be invited for an interview.

3. After the interview, six candidates will be offered a place on the program.

Name *
Name
Short bio about your personal and professional life. Include expertise and experience you can bring to the rest of the group.
What is your social media presence? What contact do you have with influencers within Pakistan and/or outside? How many people can you mobilize for actions (employees, volunteers, others)?
Any questions you have about the program
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