Growing your personal brand from A to Z

This book is required reading at the Fashion Institute of Technology

"If you are wondering 'do I have a personal brand?' the answer is most certainly yes! 

If one day you lose everything, the one thing no one will ever be able to take away from you will be your strongest asset: your personal brand. That’s what will set you apart from the other 7 billion people." - Melody Hossaini, founder of InspirEngage and contestant in The Apprentice. 

The more powerful your brand is, the more opportunities you will have. Whether you have a business, a career or art to create, your brand is a key to doing more of what you love, and increase your prices / get raise. This book will teach you everything you know about branding but never thought applied to you. 

In this book you will explore 4 big topics: 

  • Why branding matters
  • What is a brand
  • How to build your brand
  • How to refine your brand

By doing the exercises laid in this book, you will start to attract opportunities to you.